However, for context, 42% of Google search queries are with branded keywords, meaning many searchers already have a brand in mind before searching.Īlso, 80% of pinners said they discovered new products or brands on Pinterest, and 85% buy things they’ve seen from brands. The company’s data revealed that 97% of the searches are unbranded, providing a level playing ground for all competing brands. The social network enables about two billion monthly searches. With 433 million monthly active users and over one billion web visits in August 2022, the platform offers businesses new opportunities to reach highly engaged audiences.Īlso, data shows that about 38% of pinners have a college education, whereas Snapchat is 20%, Twitter is 32%, and Reddit stands at 15%, offering you access to a sophisticated market. The social network brings more to the table. Pinterest is not just a visual discovery engine. This guide shows you how to sell to these top spenders on Pinterest, whether you own a website or not. This is the only social media network where the most significant users hold the most disposable income in America. Plus, Pinterest has many engaged users who are happy to buy your product, craft or offer. So it’s an excellent place to start even if you can’t afford a website.

On the other hand, selling on Pinterest has a low entry barrier.

Pinterest app open