Plus, nearly half of all visitors who click their way to B2B company websites (46%) come from LinkedIn, making the social networking platform a valuable business resource.

Then there’s this: studies show 80% of B2B leads come from LinkedIn, and 94% of marketers use LinkedIn as their primary source for content distribution. With its publishing platform and career-centric approach to social networking, LinkedIn has become HQ for brands, companies, and professionals to digitally network, glean insights, and share content. LinkedIn for Lead Gen Goldįor content marketers looking for a more strategic approach to lead generation, LinkedIn is solid gold. With a cost-efficient price tag and significant ROI to boot, content marketing is a critical strategy every company should employ to drive B2B sales and revenue. 70% of today’s companies actively invest in content marketing.83% of B2B marketers use content marketing for lead generation.Content marketing generates 3 times as many leads as outbound marketing methods and costs 62% LESS to produce.It’s the main driver for top funnel leads, especially in B2B sales, and that’s no exaggeration. In just about any marketing space, content reigns king.

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